New York: In today’s bustling podcast world, one new show is introducing a fresh and unapologetically honest voice. Emilee Hembrow, influencer, businesswoman, and mum of five, is launching a brand-new weekly podcast titled “Let’s Be Real” — produced in partnership with NOVA Entertainment via its podcast arm Nova Podcasts.
Here’s everything you need to know about what this show brings to the table, why it matters — and how it might stand out in the crowded content landscape.
The Big Launch & What to Expect
“Let’s Be Real” drops its first episode on Thursday, 6 November. From that point forward, listeners can expect a weekly cadence of episodes.
The core idea: Emilee will use the podcast as a platform to talk openly about the real, unfiltered moments of her life. That includes juggling motherhood (with five kids), her business ventures, personal growth, and the messy parts of life that don’t always make it to social media.
According to the announcement, the show explores “the highs, the lows and the messy middle of motherhood, entrepreneurship and personal growth.” Emilee says she wants it to be “a space where we can share the messy, beautiful moments we don’t always post online.”
Also Read: Michael Irvin Opens Up on Dak, Baker, Deion & the NFL Firestorms on The Rich Eisen Show
Why Emilee Hembrow? Why Now?
Emilee isn’t new to the spotlight. Over the years she has built a large social-media following, co-founded brands and created a public persona — but always with the undertone of lifestyle, business and family. Her move into podcasting feels like a natural extension of that.
- She is a parent of five and a businesswoman — giving her multiple perspectives to draw from.
- She co-founded skin & cosmetic clinic SSKIN and the wellness brand Selfish Supplements
- With Nova backing her, the production reach and promotional muscle are in place to give the podcast solid visibility.
For listeners, this means: you’re not just hearing an influencer talk about Instagram-worthy moments — you’re hearing the “behind-the-scenes” stuff, where things are less curated. That authenticity is increasingly in demand in podcasting and broader media.
What’s In It for Listeners / Target Audience
If you’re looking for a podcast to add to your feed, especially if you’re into lifestyle, business, motherhood and real-life storytelling, this one ticks several boxes:
- Relatable content: Many people juggle family, career, identity. A show that openly discusses that balancing act can resonate.
- Transparent storytelling: The promise of “messy middle” and real talk means fewer glossed-over highlights and more real talk.
- Business + personal growth angle: Bold enough to appeal to listeners interested in entrepreneurship and self-development, but accessible enough for parents or people just curious about high-profile influencer life.
- Regularity: Weekly releases help build audience loyalty and habit.
From a publishing perspective, the show’s style — honest, conversational, unfiltered — aligns well with current podcast trends favouring authenticity over perfect polish.
How It Fits into the Podcasting Landscape
Podcasting has evolved: once a niche medium, it’s now mainstream and highly competitive. Here’s how “Let’s Be Real” fits in:
- Influencer-led podcasts: Many individuals with strong social profiles are turning into podcasters. Emilee joins this trend, but the success will depend on execution and staying beyond the “famous person talking” model.
- Lifestyle + motherhood category: There is strong demand for content centred on family life, mental health, entrepreneurship and authenticity. If delivered well, it can build a strong niche.
- Multi-platform synergy: Emilee’s existing social media presence gives the podcast a built-in audience. Meanwhile, Nova’s distribution ensures reach across platforms.
- Content differentiation: The promise of “the messy parts we don’t always post” gives this show a potential differentiator — if she indeed delivers genuine, vulnerable content rather than only curated stories.
Why This Could Matter for Brands & Podcast Networks
For brands and podcast networks, this launch holds several points of interest:
- Audience engagement: Emilee has an engaged following; converting that audience into podcast listeners is a strong starting point.
- Monetisation potential: With weekly episodes and a clear target market (mums, entrepreneurs, lifestyle-seekers), advertiser interest may be strong.
- Original content with personality: Networks need fresh voices. Shows centred around real people with real stories (rather than anonymous formats) are increasingly desired.
- Cross-media promotion: Emilee can promote via Instagram, TikTok, etc., creating a funnel into the podcast — a modern hybrid content strategy.
What to Watch / Tips for Listeners
Here are a few things to keep an eye (or ear) on as the podcast launches:
- Authenticity over time: Will the show consistently deliver true vulnerability and not descend into surface-level stories?
- Episode format and guests: Will it be just Emilee talking, or will there be guests? How structured/unstructured will the episodes feel?
- Distribution and accessibility: Available on major podcast platforms and well-promoted across Nova’s channels will matter for listeners outside Australia too.
- Listener feedback & interactivity: Will the show invite audience questions, social-media interaction, comments? Engagement tends to boost growth.
- Consistency: Weekly releases need sustainability. A promising launch must translate into consistent output to build a loyal audience.
Also Read: Megyn Kelly Expands Her Media Empire with New SiriusXM Channel Deal
If you’re a podcast listener looking for something honest, down-to-earth, and covering life beyond the highlight reel, “Let’s Be Real” by Emilee Hembrow is a promising candidate. It’s not just another celebrity podcast — it rides on a platform (Nova Podcasts), a proven media network, and the potential for genuine storytelling.
For fans of motherhood-in-entrepreneurship-life-balance content, this one strikes a chord. Whether you’re a parent juggling work and home, an aspiring entrepreneur, or simply someone curious about the unfiltered sides of influencer life, this show could deliver value.
Mark your calendar for 6 November and consider giving the pilot episode a listen. If Emilee delivers on her promise of real talk and real stories, this could become a weekly go-to for many.
